La prova dividida
Example: La prova dividida ens ajuda a comparar dues estratègies de màrqueting.
Definition
"La prova dividida" is a marketing technique used to compare two different strategies or approaches by splitting the audience or sample group into segments, allowing marketers to determine which option performs better based on measurable results.
Etymology
The term "la prova dividida" comes from Catalan, where "prova" means test or trial, and "dividida" means divided or split. Together, they describe a method of dividing a test group to evaluate differences, similar to the English term 'split test' or 'A/B test'.
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"La prova dividida" appears in the Vocaplus list "Catalan - Marketing - (A1-C2) - set 1", containing 110 commonly used words.
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