Example: Encontramos um nicho de mercado pouco explorado na cidade.
Definition
"O nicho de mercado" refers to a specific segment within a larger market that has unique preferences or needs, often underserved or overlooked by mainstream providers. This term is commonly used in marketing to identify opportunities for specialized products or services.
Translations
the market niche
el nicho de mercado
de marktsegment
el nínxol de mercat
le créneau de marché
die Marktnische
il nicchio di mercato
Etymology
The phrase "o nicho de mercado" comes from Portuguese, where "nicho" means niche or recess, originally from the Latin "nidus," meaning nest. In marketing, it metaphorically represents a small, specialized space within a market. Did you know that the concept of a niche originally referred to a physical space or alcove before being applied to business contexts?
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"O nicho de mercado" appears in the Vocaplus list "", containing 47 commonly used words.
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the market niche