A segmentação de mercado
Example: A segmentação de mercado ajuda a empresa a atingir o público certo.
Definition
"Market segmentation" is the process of dividing a broad consumer or business market into smaller groups of customers with similar needs, preferences, or characteristics, allowing companies to target their marketing efforts more effectively to the right audience.
Etymology
The term "market segmentation" comes from the combination of 'market,' referring to a place or system for buying and selling goods, and 'segmentation,' derived from the Latin 'segmentum,' meaning a piece or section. Did you know? The concept gained prominence in marketing during the mid-20th century to improve advertising precision.
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"A segmentação de mercado" appears in the Vocaplus list "", containing 47 commonly used words.
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market segmentation