A estratégia de marca
Example: A estratégia de marca ajudou a empresa a aumentar suas vendas.
Definition
"A estratégia de marca" refers to a planned approach used by a company to create and maintain a strong, recognizable identity and reputation in the market. It involves decisions about the brand's values, messaging, and customer experience to increase sales and loyalty.
Etymology
The phrase "a estratégia de marca" comes from Portuguese, where "estratégia" means strategy, derived from Greek 'strategia' meaning 'generalship' or 'the art of war.' "Marca" means brand, originally from Latin 'marca,' referring to a mark or sign used to identify ownership or origin. Together, they form the concept of a brand strategy.
Learn to use this word actively
"A estratégia de marca" appears in the Vocaplus list "", containing 171 commonly used words.
Would you like to not only understand these words, but also remember them and use them actively? Create a free account and select Portuguese as the language you want to learn.
Create a free account
the brand strategy