La estrategia de marca
Example: La estrategia de marca debe atraer a nuevos clientes constantemente.
Definition
"La estrategia de marca" is a marketing plan designed to build and maintain a strong, recognizable brand identity that attracts and retains customers. It involves positioning, messaging, and visual elements to differentiate a company or product in the marketplace effectively.
Etymology
The phrase "la estrategia de marca" comes from Spanish, where "estrategia" means strategy, derived from the Greek 'strategia' meaning generalship or the art of war, and "marca" means brand, originating from the Old Germanic word 'marka,' referring to a sign or boundary. Together, they convey a planned approach to brand management.
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"La estrategia de marca" appears in the Vocaplus list "Spanish - Marketing - (A1-C2) - set 1", containing 110 commonly used words.
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the brand strategy