L'estratègia de marca
Example: L'estratègia de marca és clau per atraure nous clients.
Definition
"L'estratègia de marca" refers to a planned approach used by companies to build and manage a brand's image and identity. It involves defining the brand's values, target audience, and messaging to attract and retain customers effectively.
Etymology
The phrase "l'estratègia de marca" comes from Catalan, where "estratègia" means strategy, derived from the Greek word "strategia" meaning generalship or office of a general, and "marca" means brand, borrowed from the Old High German "marha" meaning mark or sign. Together, the phrase literally means the strategic planning of a brand.
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"L'estratègia de marca" appears in the Vocaplus list "Catalan - Marketing - (A1-C2) - set 1", containing 110 commonly used words.
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