La stratégie de marque
Example: La stratégie de marque doit renforcer l'image de l'entreprise.
Definition
"La stratégie de marque" refers to the planned approach a company uses to shape and communicate its brand identity, values, and image in the market. It aims to strengthen recognition, build customer loyalty, and differentiate the business from competitors effectively.
Etymology
The phrase "la stratégie de marque" comes from French, where "stratégie" means strategy, derived from Greek 'strategia' meaning generalship or art of war, and "marque" means brand. Together, it literally translates to 'brand strategy,' highlighting its focus on carefully directing brand development.
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"La stratégie de marque" appears in the Vocaplus list "French - Marketing - (A1-C2) - set 1", containing 110 commonly used words.
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