La marca



Example: La marca lanzó una campaña publicitaria muy exitosa.

Definition


"La marca" refers to the name, symbol, or design that identifies and distinguishes a product or company from others in the market. It represents the image and reputation that a business builds to attract and retain customers, as in marketing campaigns.

Etymology


The term "la marca" comes from the Spanish word for 'mark' or 'sign,' originally derived from the Latin word 'marca,' meaning a boundary or sign used to denote ownership or origin. Did you know? This concept evolved to signify brand identity in commerce, linking products to their makers.

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"La marca" appears in the Vocaplus list "Spanish - Marketing - (A1-C2) - set 1", containing 110 commonly used words.
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