La segmentazione del mercato
Example: La segmentazione del mercato aiuta a capire i clienti migliori.
Definition
"La segmentazione del mercato" refers to the marketing process of dividing a broad consumer or business market into smaller groups of customers with similar needs, preferences, or characteristics. This helps companies target their products or services more effectively to specific customer segments.
Etymology
The phrase "la segmentazione del mercato" comes from Italian, where "segmentazione" derives from the Latin 'segmentum,' meaning 'a piece cut off.' "Mercato" means 'market.' Together, they describe the act of 'cutting the market into pieces' to better understand and serve different customer groups. Did you know? The concept became popular in marketing during the mid-20th century as businesses sought more precise targeting strategies.
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"La segmentazione del mercato" appears in the Vocaplus list "", containing 171 commonly used words.
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the market segmentation