A fidelidade à marca
Example: A fidelidade à marca aumenta quando o produto é confiável.
Definition
"A fidelidade à marca" refers to the tendency of consumers to consistently choose and prefer a particular brand over others, often due to positive experiences, trust, and satisfaction with the product or service offered by that brand.
Etymology
The phrase "a fidelidade à marca" comes from Portuguese, where "fidelidade" means 'faithfulness' or 'loyalty,' and "marca" means 'brand.' The concept evolved from marketing studies emphasizing the importance of consumer trust and repeated purchasing behavior towards a specific brand.
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"A fidelidade à marca" appears in the Vocaplus list "", containing 171 commonly used words.
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brand loyalty