Example: Markentreue ist für Unternehmen sehr wichtig im Wettbewerb.
Definition
"Markentreue" refers to the loyalty of customers to a particular brand, characterized by repeated purchases and a preference for that brand over competitors. It is crucial for companies to maintain "Markentreue" to ensure long-term success in the marketplace.
Translations
brand loyalty
fidelidad a la marca
merkentrouw
fidelitat a la marca
fidélité à la marque
Etymology
The German word "Markentreue" combines "Marke" meaning brand and "Treue" meaning loyalty or faithfulness. It literally translates to 'brand loyalty.' Did you know? The concept reflects a deep consumer trust and commitment to a brand, which businesses strive to cultivate through quality and consistent experience.
Learn to use this word actively
"Markentreue" appears in the Vocaplus list "German - Marketing - (A1-C2) - set 1", containing 110 commonly used words.
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brand loyalty