Die Produkteinführung
Example: Die Produkteinführung des neuen Smartphones war sehr erfolgreich.
Definition
"Die Produkteinführung" refers to the launch or introduction of a new product into the market. It involves all the activities and strategies companies use to present and promote the product to potential customers, aiming for a successful market entry.
Etymology
The term "die Produkteinführung" comes from German, combining "Produkt" meaning product and "Einführung" meaning introduction or launch. It literally means the act of introducing a product. Did you know? "Einführung" can also mean a preface or introduction in books, showing its versatile use.
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"Die Produkteinführung" appears in the Vocaplus list "German - Marketing - (A1-C2) - set 1", containing 110 commonly used words.
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product launch