El prospecto
Example: El prospecto del nuevo producto destaca sus beneficios principales.
Definition
"El prospecto" in marketing refers to a document or brochure that provides detailed information about a new product, highlighting its main benefits and features to attract potential customers or clients.
Etymology
The term "el prospecto" comes from the Latin word 'prospectus,' meaning 'a view' or 'outlook.' It evolved in Spanish to denote a document that offers an overview or preview of something, such as a product, to inform and persuade potential buyers.
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"El prospecto" appears in the Vocaplus list "Spanish - Marketing - (A1-C2) - set 1", containing 110 commonly used words.
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