La campagne
Example: La campagne publicitaire a augmenté les ventes ce mois-ci.
Definition
"La campagne" in marketing refers to a coordinated series of promotional activities designed to achieve specific business objectives, such as increasing sales, brand awareness, or customer engagement. For example, "la campagne publicitaire" means the advertising campaign that boosts sales.
Etymology
The term "la campagne" originally comes from the French word for countryside or open country, derived from the Latin 'campania,' meaning a level country or plain. In marketing, it metaphorically evolved to describe a planned series of actions spread out like a field or territory, similar to military campaigns.
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"La campagne" appears in the Vocaplus list "French - Marketing - (A1-C2) - set 1", containing 110 commonly used words.
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