The campaign
Example: Campaign promotes products using coordinated messages across multiple channels
Definition
"The campaign" in marketing refers to a planned series of coordinated activities and messages aimed at promoting products or services to a specific audience across multiple channels to achieve a particular business goal, such as increasing sales or brand awareness.
Etymology
The term "the campaign" originates from the French word 'campagne,' which initially described a military operation in the field. Over time, its meaning expanded to include organized efforts in various contexts, including marketing, where it denotes a strategic series of actions aimed at achieving a goal.
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"The campaign" appears in the Vocaplus list "English - Marketing - (A1-C2) - set 1", containing 110 commonly used words.
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