A campanha
Example: A campanha publicitária aumentou as vendas da empresa rapidamente.
Definition
"A campanha" in marketing refers to a coordinated series of promotional activities and advertisements designed to achieve a specific goal, such as increasing brand awareness or boosting sales, as in the phrase 'A campanha publicitária aumentou as vendas da empresa rapidamente.'
Etymology
The term "a campanha" comes from the Portuguese word for 'campaign,' which originally derived from the Latin 'campania,' meaning 'open country' or 'field.' This evolved metaphorically to describe military operations on open ground and later extended to organized efforts like marketing campaigns. Did you know? The concept shifted from battlefields to business strategies over time.
Learn to use this word actively
"A campanha" appears in the Vocaplus list "", containing 47 commonly used words.
Would you like to not only understand these words, but also remember them and use them actively? Create a free account and select Portuguese as the language you want to learn.
Create a free account
