Der Trichter
Example: Der Trichter zeigt den Weg der Kunden bis zum Kaufabschluss.
Definition
"Der Trichter" in marketing refers to the funnel that illustrates the customer's journey from initial awareness to final purchase. It visually represents the stages potential customers go through, helping marketers optimize each step to increase conversion rates and close sales effectively.
Etymology
The word "der Trichter" in German literally means 'the funnel.' It originates from Middle High German 'trichter,' which comes from Old High German 'trihharti.' Did you know? The term was adopted in marketing because the shape resembles a funnel guiding prospects through different stages until they reach the narrow end, symbolizing the purchase.
Learn to use this word actively
"Der Trichter" appears in the Vocaplus list "German - Marketing - (A1-C2) - set 1", containing 110 commonly used words.
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