The slogan
Example: Slogan delivers a short memorable phrase representing a brand message
Definition
"The slogan" is a short, memorable phrase used in marketing to convey the key message or value of a brand, product, or campaign, making it easily recognizable and helping to attract and retain customer attention.
Etymology
The word "slogan" originates from the Scottish Gaelic word 'sluagh-ghairm', meaning 'battle cry'. It was adopted into English in the 16th century, initially referring to a war cry used to rally troops, before evolving into its modern meaning of a catchy phrase used in advertising and marketing.
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"The slogan" appears in the Vocaplus list "English - Marketing - (A1-C2) - set 1", containing 110 commonly used words.
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