The unsubscribe rate
Example: Unsubscribe rate measures percentage of users leaving email lists
Definition
"The unsubscribe rate" in marketing refers to the percentage of recipients who opt out or remove themselves from an email list after receiving a campaign. It indicates how many users choose to stop receiving further communications from a sender.
Etymology
The phrase "the unsubscribe rate" combines "unsubscribe," which originates from the prefix 'un-' meaning 'reverse' and 'subscribe' meaning to sign up, and "rate," derived from the Old French 'rate' meaning a measure or quantity. Together, it reflects the measurement of those reversing their subscription.
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"The unsubscribe rate" appears in the Vocaplus list "English - Marketing - (A1-C2) - set 1", containing 110 commonly used words.
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