Le slogan
Example: Le slogan de cette campagne attire beaucoup l'attention.
Definition
"Le slogan" is a short, memorable phrase used in marketing to capture the essence of a product, campaign, or brand and attract the attention of an audience. It aims to convey a clear, persuasive message that sticks in the consumer’s mind.
Etymology
The word "le slogan" comes from the Scottish Gaelic term 'slogorn,' meaning 'battle cry.' It was adopted into French to describe a catchy phrase meant to rally support or attention, which fits perfectly with its marketing use as a memorable and persuasive catchphrase.
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"Le slogan" appears in the Vocaplus list "French - Marketing - (A1-C2) - set 1", containing 110 commonly used words.
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