De lead
Example: De lead uit de campagne leverde veel nieuwe klanten op.
Definition
"De lead" in marketing refers to a potential customer or client who has shown interest in a product or service, often through interactions such as inquiries or sign-ups, and is considered a promising contact for sales efforts.
Etymology
The term "de lead" comes from the English word 'lead,' which originally referred to a clue or piece of information pointing to something. In marketing, it evolved to mean a potential customer. This adoption into Dutch marketing language reflects the international influence of English in business terminology.
Learn to use this word actively
"De lead" appears in the Vocaplus list "Dutch - Marketing - (A1-C2) - set 1", containing 110 commonly used words.
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