De merkbekendheid
Example: De merkbekendheid van het bedrijf is dit jaar sterk gegroeid.
Definition
"De merkbekendheid" refers to the level of consumer awareness and recognition of a brand within a market. It measures how well people can identify or recall a brand, which is crucial for a company's marketing success and customer loyalty.
Etymology
The term "de merkbekendheid" originates from Dutch, combining "merk" meaning brand and "bekendheid" meaning familiarity or awareness. This compound word literally translates to 'brand awareness,' a concept essential in marketing to gauge how well a brand is known among consumers.
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"De merkbekendheid" appears in the Vocaplus list "Dutch - Marketing - (A1-C2) - set 1", containing 110 commonly used words.
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brand awareness