O lead
Example: O lead da campanha aumentou as vendas da empresa significativamente.
Definition
"Lead" in marketing refers to a potential customer or client who has shown interest in a company's product or service, often by providing contact information. It is a key element in sales and marketing strategies to generate business opportunities.
Etymology
The word "lead" in marketing comes from the English term meaning 'to guide' or 'to direct.' It originally described the act of leading a potential buyer toward a sale. The term was adopted into Portuguese marketing vocabulary to denote a prospective customer who can be guided through the sales process.
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"O lead" appears in the Vocaplus list "", containing 47 commonly used words.
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