De personalisatie
Example: De personalisatie van advertenties verhoogt de klanttevredenheid aanzienlijk.
Definition
"Personalization" in marketing refers to the process of tailoring advertisements or content specifically to individual customers based on their preferences, behaviors, or demographics, which enhances customer satisfaction and engagement by making the experience more relevant and appealing.
Etymology
The word "personalisatie" comes from the Dutch adaptation of the English word "personalization," which itself derives from the Latin root "persona," meaning mask or character. Did you know? The concept highlights making something 'personal' or unique to an individual, emphasizing customization in marketing.
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"De personalisatie" appears in the Vocaplus list "Dutch - Marketing - (A1-C2) - set 1", containing 110 commonly used words.
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personalization