De zichtbaarheid
Example: De zichtbaarheid van het merk is verbeterd door sociale media.
Definition
"De zichtbaarheid" refers to the degree to which a brand or product is seen or noticed by the public, especially in marketing contexts. It measures how easily potential customers can recognize or find the brand across various media and platforms.
Etymology
The Dutch term "de zichtbaarheid" combines "zicht," meaning sight or visibility, and the suffix "-baarheid," which turns adjectives into nouns indicating a quality or state. It literally means 'the quality of being visible.' Did you know that this concept is central in marketing to assess how well a brand captures attention?
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"De zichtbaarheid" appears in the Vocaplus list "Dutch - Marketing - (A1-C2) - set 1", containing 110 commonly used words.
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