De retargeting
Example: De retargeting campagne verhoogde de conversie aanzienlijk.
Definition
"De retargeting" refers to a marketing strategy that targets users who have previously visited a website or interacted with a brand, aiming to re-engage them and encourage conversion by displaying relevant ads or offers based on their prior behavior.
Etymology
The term "de retargeting" comes from the combination of the English prefix 're-', meaning 'again,' and 'targeting,' which refers to the act of aiming or directing efforts towards a specific group. It originated in digital marketing to describe the practice of targeting users again after initial contact.
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"De retargeting" appears in the Vocaplus list "Dutch - Marketing - (A1-C2) - set 1", containing 110 commonly used words.
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the retargeting