O retargeting
Example: As campanhas de retargeting aumentam a taxa de conversão.
Definition
"O retargeting" is a marketing strategy that involves targeting ads specifically to users who have previously interacted with a brand or visited a website, aiming to increase conversion rates by reminding potential customers of products or services they showed interest in.
Etymology
The term "o retargeting" comes from English, combining 're-' meaning 'again' with 'targeting,' referring to aiming advertising efforts. It was adopted into Portuguese marketing vocabulary to describe the practice of re-aiming digital ads at previous visitors.
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"O retargeting" appears in the Vocaplus list "", containing 171 commonly used words.
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the retargeting