A campanha publicitária
Example: A campanha publicitária aumentou as vendas da empresa rapidamente.
Definition
"A campanha publicitária" refers to a series of coordinated marketing efforts designed to promote a product, service, or brand over a specific period. It aims to attract and engage the target audience to increase sales or enhance brand awareness effectively.
Etymology
The term "a campanha publicitária" comes from Portuguese, where "campanha" originally meant a military campaign or expedition, derived from the Latin word 'campania,' meaning 'open country' or 'field.' Over time, it evolved to signify organized efforts in various fields, including marketing. "Publicitária" relates to publicity or advertising, stemming from 'publicidade,' which finds its roots in the Latin 'publicitas,' meaning 'publicity' or 'the state of being public.' Together, they form the phrase used to describe a planned advertising campaign.
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"A campanha publicitária" appears in the Vocaplus list "", containing 171 commonly used words.
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the advertising campaign