O mercado-alvo
Example: A empresa está focando suas campanhas no mercado-alvo jovem.
Definition
"O mercado-alvo" refers to the specific group of consumers or audience that a company aims its products, services, or marketing efforts toward, typically defined by characteristics such as age, interests, or demographics.
Etymology
The term "o mercado-alvo" combines Portuguese words where "mercado" means market, and "alvo" means target. Together, they form a phrase used in marketing to signify the targeted segment of the market, similar to the English term 'target market.'
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"O mercado-alvo" appears in the Vocaplus list "", containing 47 commonly used words.
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the target market