De retentie
Example: De retentie van klanten is cruciaal voor het succes van marketing.
Definition
"De retentie" in marketing refers to the ability of a company to retain its customers over time. It involves strategies and actions aimed at keeping customers loyal and continuing to purchase products or services, which is crucial for sustained business success.
Etymology
The term "de retentie" comes from the Latin word 'retentio,' meaning 'a keeping back' or 'retaining.' It entered Dutch through French and Latin influences, commonly used in legal and business contexts to describe the act of holding or retaining something, which evolved into its marketing meaning today.
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"De retentie" appears in the Vocaplus list "Dutch - Marketing - (A1-C2) - set 1", containing 110 commonly used words.
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