La retenció
Example: La retenció de clients és clau per a l'èxit empresarial.
Definition
"La retenció" in marketing refers to the ability of a company to keep its customers over time, ensuring they continue to buy products or services. It is essential for business success as it focuses on maintaining long-term relationships and customer loyalty.
Etymology
The term "la retenció" comes from the Latin word 'retentio,' meaning 'a holding back' or 'keeping.' It evolved through Old French before arriving in Catalan, where it maintains the sense of holding or retaining something, in this case, customers.
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"La retenció" appears in the Vocaplus list "Catalan - Marketing - (A1-C2) - set 1", containing 110 commonly used words.
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