The retention
Example: Retention measures ability to keep customers over a period
Definition
"Retention" in marketing refers to the ability of a company or brand to keep its customers over a period of time, ensuring continued engagement and loyalty rather than losing them to competitors.
Etymology
The word "retention" comes from the Latin 'retentio,' meaning 'a holding back' or 'keeping.' It entered English in the late Middle Ages, initially used in legal and general contexts before being adopted in marketing to describe maintaining customer loyalty.
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"The retention" appears in the Vocaplus list "English - Marketing - (A1-C2) - set 1", containing 110 commonly used words.
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