La personalizzazione
Example: La personalizzazione del prodotto aumenta la soddisfazione del cliente.
Definition
"La personalizzazione" in marketing refers to the process of tailoring products or services to meet the individual preferences and needs of customers, enhancing their satisfaction and engagement by offering unique, customized options rather than generic solutions.
Etymology
The term "la personalizzazione" comes from the Italian verb 'personalizzare,' which derives from the Latin 'persona,' meaning 'mask' or 'character.' It originally referred to giving something a personal character or identity, evolving to mean customizing products or services to fit individual customers' personalities.
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"La personalizzazione" appears in the Vocaplus list "", containing 171 commonly used words.
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the customization