O funil
Example: O funil ajudou a transferir o líquido sem derramar.
Definition
"O funil" in marketing refers to a model that illustrates the journey potential customers take from initial awareness to final purchase, often visualized as a funnel narrowing down as prospects move through different stages of engagement and decision-making.
Etymology
The term "o funil" originates from the Portuguese word for 'funnel,' a tool used to channel liquids or substances into containers. In marketing, this metaphor was adopted to describe the process of guiding leads through a narrowing path, much like how a funnel directs flow efficiently.
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"O funil" appears in the Vocaplus list "", containing 171 commonly used words.
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