A prospecção
Example: A prospecção de novos mercados é essencial para crescer.
Definition
"A prospecção" in marketing refers to the process of identifying and exploring potential new markets, customers, or business opportunities. It involves researching and analyzing to find prospects that could lead to business growth and increased sales.
Etymology
The term "a prospecção" comes from the Portuguese verb 'prospectar,' which itself derives from the Latin 'prospicere,' meaning 'to look forward' or 'to look out.' Did you know? The original Latin roots combine 'pro-' (forward) and 'specere' (to look), highlighting its meaning related to searching ahead for opportunities.
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"A prospecção" appears in the Vocaplus list "", containing 171 commonly used words.
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prospection