De merkwaarde
Example: De merkwaarde van het bedrijf stijgt door slimme marketingstrategieën.
Definition
"De merkwaarde" refers to the value or worth of a brand as perceived by consumers. It reflects the brand's ability to generate loyalty, influence purchasing decisions, and maintain a strong reputation in the market.
Etymology
The Dutch term "de merkwaarde" combines "merk," meaning brand, and "waarde," meaning value. The word "merk" has roots in Old High German "marka," meaning boundary or sign, while "waarde" comes from Old Dutch "warda," meaning worth. Together, they form a term used in marketing to express brand value.
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"De merkwaarde" appears in the Vocaplus list "Dutch - Marketing - (A1-C2) - set 1", containing 110 commonly used words.
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brand value