Inbound marketing
Example: Inbound marketing attracts customers through content and valuable online interactions
Definition
"Inbound marketing" refers to a strategic approach in marketing that focuses on attracting customers by creating and sharing valuable content and experiences tailored to their interests. It emphasizes drawing customers in through helpful information rather than interruptive advertising.
Etymology
The term "inbound marketing" combines 'inbound,' meaning directed inward, and 'marketing,' the activity of promoting products or services. It emerged in the early 2000s as a contrast to traditional outbound marketing methods, highlighting a more customer-centric and permission-based approach.
Learn to use this word actively
"Inbound marketing" appears in the Vocaplus list "English - Marketing - (A1-C2) - set 1", containing 110 commonly used words.
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