Die Konversionsrate
Example: Die Konversionsrate der Webseite ist im letzten Monat gestiegen.
Definition
"Die Konversionsrate" in marketing refers to the percentage of visitors to a website or users of an app who complete a desired action, such as making a purchase or signing up for a newsletter. It measures how effectively marketing efforts turn prospects into customers.
Etymology
The term "die Konversionsrate" comes from the German word 'Konversion', which is borrowed from the Latin 'convertere', meaning to turn around or transform. In marketing, it specifically relates to converting potential customers into actual customers, highlighting the transformation process.
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"Die Konversionsrate" appears in the Vocaplus list "German - Marketing - (A1-C2) - set 1", containing 110 commonly used words.
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