De conversieratio
Example: De conversieratio van onze website is deze maand gestegen.
Definition
"De conversieratio" refers to the percentage of visitors to a website or users of a service who take a desired action, such as making a purchase or signing up. It measures the effectiveness of marketing efforts in converting interest into tangible outcomes.
Etymology
The term "de conversieratio" combines the Dutch word 'conversie,' derived from the Latin 'convertere,' meaning 'to turn around' or 'to transform,' with 'ratio,' meaning 'proportion' or 'rate.' It originated in marketing to describe the rate at which potential customers convert into actual customers.
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"De conversieratio" appears in the Vocaplus list "Dutch - Marketing - (A1-C2) - set 1", containing 110 commonly used words.
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the conversion rate