La tasa de conversión
Example: La tasa de conversión aumentó después de la nueva campaña publicitaria.
Definition
"La tasa de conversión" in marketing refers to the percentage of visitors or potential customers who complete a desired action, such as making a purchase or signing up, out of the total number of visitors. It measures the effectiveness of marketing efforts.
Etymology
The term "la tasa de conversión" comes from Spanish, where "tasa" means rate or ratio, and "conversión" refers to the process of changing or converting. In marketing, it specifically denotes the rate at which visitors convert into customers or leads.
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"La tasa de conversión" appears in the Vocaplus list "Spanish - Marketing - (A1-C2) - set 1", containing 110 commonly used words.
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the conversion rate