The conversion rate
Example: Conversion rate measures percentage of users completing desired actions
Definition
"The conversion rate" in marketing refers to the percentage of users who complete a desired action, such as making a purchase or signing up for a newsletter, out of the total number of visitors or potential customers. It is a key metric for assessing campaign effectiveness.
Etymology
The term "the conversion rate" originates from the word 'conversion,' which comes from the Latin 'convertere,' meaning 'to turn around' or 'transform.' In marketing, it metaphorically represents turning visitors into customers or leads, reflecting a change in behavior or status.
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"The conversion rate" appears in the Vocaplus list "English - Marketing - (A1-C2) - set 1", containing 110 commonly used words.
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