The personalization
Example: Personalization tailors messages based on user data and preferences
Definition
"Personalization" in marketing refers to the process of tailoring messages, offers, or experiences to individual users based on their data, preferences, and behaviors to increase engagement and relevance.
Etymology
The word "personalization" derives from the Latin root 'persona,' meaning 'mask' or 'character,' combined with the suffix '-ization,' indicating a process or action. It evolved to describe the act of making something personal or customized to an individual.
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"The personalization" appears in the Vocaplus list "English - Marketing - (A1-C2) - set 1", containing 110 commonly used words.
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