The product launch
Example: Product launch introduces a new product to the market
Definition
"The product launch" refers to the planned event or process of introducing a new product to the market. It involves marketing strategies, promotional activities, and distribution efforts designed to generate interest and drive sales of the new product.
Etymology
The term "the product launch" combines "product," from the Latin 'producere' meaning 'to bring forth,' and "launch," originally a nautical term meaning to set a boat afloat. In marketing, "launch" metaphorically describes introducing a product to the public, similar to sending a ship on its voyage.
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"The product launch" appears in the Vocaplus list "English - Marketing - (A1-C2) - set 1", containing 110 commonly used words.
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