The audience targeting
Example: Audience targeting selects specific groups based on behavior and characteristics
Definition
"The audience targeting" in marketing refers to the strategic process of selecting specific groups of consumers based on their behavior, demographics, or interests to deliver more relevant and effective advertising messages.
Etymology
The phrase "the audience targeting" combines "audience," derived from the Latin 'audientia' meaning 'a hearing' or 'a group of listeners,' with "targeting," which comes from the word 'target,' originally a small shield used in archery. Together, they describe the act of aiming marketing efforts precisely at certain groups.
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"The audience targeting" appears in the Vocaplus list "English - Marketing - (A1-C2) - set 1", containing 110 commonly used words.
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