Le taux de conversion
Example: Le taux de conversion a augmenté grâce à la nouvelle campagne marketing.
Definition
"Le taux de conversion" in marketing refers to the percentage of visitors or prospects who take a desired action, such as making a purchase or signing up, out of the total number of visitors. It measures the effectiveness of marketing efforts in turning interest into results.
Etymology
The phrase "le taux de conversion" comes from French, where "taux" means rate or ratio, and "conversion" refers to the act of changing or transforming. In marketing, it specifically denotes the rate at which potential customers convert into actual customers. Did you know? The concept originally stems from religious contexts where 'conversion' meant changing beliefs, but now it's widely used in business and digital marketing.
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"Le taux de conversion" appears in the Vocaplus list "French - Marketing - (A1-C2) - set 1", containing 110 commonly used words.
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the conversion rate