L'impression
Example: L'impression des brochures doit être de haute qualité pour attirer les clients.
Definition
"L'impression" in marketing refers to the process of producing physical copies of materials such as brochures, flyers, or posters, ensuring they are of high quality to effectively attract and communicate with target customers.
Etymology
"L'impression" comes from the French verb "imprimer," meaning to print. The term originally referred to the act of pressing ink onto paper, evolving to describe any printed material. Did you know it shares roots with the English word "impression," reflecting both the physical print and the impact it makes?
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"L'impression" appears in the Vocaplus list "French - Marketing - (A1-C2) - set 1", containing 110 commonly used words.
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