La impressió
Example: La impressió del nou catàleg va ser molt positiva entre clients.
Definition
"La impressió" in marketing refers to the number of times an advertisement or promotional content is displayed or viewed by potential customers. It measures the exposure or visibility of marketing material, such as a new catalog, to the target audience.
Etymology
The term "la impressió" comes from the Catalan word for 'impression,' originally related to the act of printing or pressing. Over time, it evolved to describe the impact or effect something has, particularly in marketing where it denotes the count of times an ad is seen.
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"La impressió" appears in the Vocaplus list "Catalan - Marketing - (A1-C2) - set 1", containing 110 commonly used words.
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