The marketing strategy
Example: Marketing strategy defines long-term approach to reach target customers
Definition
"The marketing strategy" refers to a comprehensive plan designed to promote and sell products or services effectively. It outlines a company's long-term approach to reach target customers, achieve competitive advantage, and fulfill business goals through various marketing tactics and channels.
Etymology
The phrase "the marketing strategy" combines 'marketing,' derived from the Old English 'market' meaning a place for trade, with 'strategy,' originating from the Greek 'strategia,' meaning the art of generalship. Together, they represent the planned methods businesses use to succeed in market competition.
Learn to use this word actively
"The marketing strategy" appears in the Vocaplus list "English - Marketing - (A1-C2) - set 1", containing 110 commonly used words.
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