Il percorso del cliente
Example: Il percorso del cliente inizia dal primo contatto con l'azienda.
Definition
"Il percorso del cliente" refers to the complete journey a customer takes from their first interaction with a company to the final purchase and beyond, including all stages of engagement, decision-making, and post-purchase experience in a marketing context.
Etymology
The phrase "il percorso del cliente" comes from Italian, where "percorso" means 'path' or 'route,' and "cliente" means 'customer.' It literally translates to 'the customer's path,' highlighting the idea of a journey through various marketing touchpoints.
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"Il percorso del cliente" appears in the Vocaplus list "", containing 171 commonly used words.
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the customer journey