Der Umfang
Example: Der Umfang der Marketingkampagne bestimmt das Budget genau.
Definition
"Der Umfang" in marketing refers to the scope or extent of an activity, project, or campaign. It defines the range and scale of marketing efforts, such as the size, reach, and components involved. For example, "Der Umfang der Marketingkampagne bestimmt das Budget genau" means the campaign's scope determines the budget precisely.
Etymology
The word "der Umfang" originates from the German verb "umfangen," meaning to surround or encompass. It literally means 'the surrounding' or 'circumference.' Did you know? "Umfang" originally referred to the measurement around an object, and its use expanded metaphorically to mean extent or scope in various contexts, including marketing.
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"Der Umfang" appears in the Vocaplus list "German - Marketing - (A1-C2) - set 1", containing 110 commonly used words.
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